What's behind the revamp of Cold Storage’s Paragon outlet?
What makes a great grocery shop experience? Ideally, it should be a lifestyle-led destination where customers drop by not just for daily necessities.
That'south what shoppers at CS Fresh Gold, Cold Storage'south flagship store at Paragon, take been experiencing ever since the outlet was given a makeover a few months ago.
Previously operating as Market place Place, the new flagship store – which saw its official launch on Aug 25 – is part of a Southward$twoscore million rebranding practice that volition come across the revamp of all Common cold Storage stores across Singapore past stop-2022. This is Cold Storage's beginning major revamp since the early 1990s.
Equally function of the revamp, CS Fresh is an upscale supermarket concept past Cold Storage. In that location are currently three other CS Fresh outlets – CS Fresh Altez, CS Fresh Guthrie House and CS Fresh Bully Earth Urban center.
Similar to all CS Fresh outlets, CS Fresh Gold, which spans a total of 1,848 sq m, features an all-blackness interior with rustic fixtures. It aims to evangelize an innovative shopping experience with bespoke items, fresh produce, an all-encompassing range of good for you food options and exclusive brand collaborations with Ryan's Grocery and Crystal Jade.
The Ryan'due south Grocery counter features an extensive range of premium meats, including dry-aged beef, wagyu, carbon-neutral pork and more. Customers can also find an assortment of ready-to-cook options such as beef wellington, organic lamb kebab, craven caprese and more.
The Crystal Jade section features frozen likewise equally ready-to-consume products, such as well-loved roast meats, set up for takeaway. There is likewise a bakery section where customers can selection up fresh bakes on-the-go, such equally the bestselling Sourdough White Vienna, and an artisanal cheese store with selections ranging from the Manchego with Truffles from Spain, Gouda with Truffles from Netherlands, French brie from France and more.
Here, shoppers can pick up gourmet cheese platters for gatherings with friends and family unit.
Seafood lovers will notice freshly shucked oysters, lobsters, clams and more at the premium seafood section. An extensive choice of beer, wine and spirits, including a sustainable wine option, is likewise i of the highlights at CS Fresh Gold.
There's something for pets too, with Singapore's first Domestic dog Treat Bar past Alison's Pantry. Hither, dog owners can pick and cull from a wide range of healthy snacks for their iv-legged friends.
"We are actually excited about the opening of CS Fresh at Paragon following the success of CS Fresh in Great World. We take taken the CS Fresh concept fifty-fifty further with CS Fresh Gold at Paragon, with heady innovation and inspiration for all our customers in Singapore," said Chris Bush, CEO of Cold Storage.
Along with CS Fresh stores, Cold Storage stores inside the heartlands will also undergo significant upgrades. The S$40 1000000 rebranding practise is "the largest investment plan nosotros have ever committed to", said Bush.
"Cold Storage has been serving our customers with great quality and fresh food for over a hundred years, and this is what nosotros firmly believe in. Singaporeans deserve a store concatenation that is fresh and new and embraces a shared passion for nutrient," he said.
Source: https://cnalifestyle.channelnewsasia.com/experiences/cold-storage-flagship-store-paragon-277146
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